RAK: The Good Cards

Pawel and Dorota originally met by chance at a Business Networking Conference, after Pawel had made the decision to leave the financial world, and Dorota had recently graduated from the University of Economics in Poznan. Dorota was also currently working for a Polish start up company, and Pawel was preparing to organise his Dreamers event and crowdfunding campaign for the 5 Pieces of Advice project (an initiative that would help spread collective wisdom between different demographics across the world). As the two began to talk, they realised that they both shared the same aspirations and dreams to make the world a better and more loving place. From that moment, both with a passion for business as well as social good, Dorota began helping Pawel with the 5 Pieces of Advice project. Pawel knew that he needed to find a way to engage more people into collecting knowledge and doing good things around the world. He wanted to make 5 Pieces of Advice bigger and more engaging, and after many evenings of brainstorming, they came up with The Good Cards.

Inspiration can be found anywhere, but it was the Disney movie Tomorrowland, that we have to thank for playing muse to Pawel and Dorota. The 2015 movie, starring George Clooney, sees a teenager bursting with scientific curiosity and a former boy-genius inventor embark on a mission to unearth the secrets of a memory they both share. This is what inspired Pawel to start The Good Cards project and encourage a domino-effect of good deeds. The film dared Pawel and Dorota to dream about a better planet, in which Dreamers make themselves and others happy by making the world a better place through The Good Cards game. The drive to change the world and create happiness are common traits the idealist Dreamers share.

After many hours of brainstorming and collaborating they wanted their brand to become “a global success” and dreamed of a campaign with such high visibility (including posters on public transport) that this call for action would initiate a huge movement amongst civilians, towards doing good for other people.

This really emphasised the importance of sharing experiences, and the impact that sharing personal stories of wisdom or kindness (as in The Good Cards game) can have on other people. Therefore, Pawel believed that The Good Cards was the perfect way to reinforce the philosophy of 5 Pieces of Advice, and make it more gamified, engaging and enabling to a bigger audience.

The pay it forward and traceability aspect of The Good Cards, inspired by the sharing nature of 5 Pieces of Advice, was born when an issue was raised about people doubting the size of their individual impact on the world. If people can trace the impact of their good deeds through the stories of other people, they will be more convinced of their power to do good. Pawel and Dorota placed great emphasis on wanting the people sharing their stories, and taking part in their project, to be the true heroes of this story.

With The Good Cards, the real aim is to unite current Dreamers, awaken dormant Dreamers and inspire non-dreamers to find their faith in humanity and become Dreamers too. This is all made possible through the simplest of processes.

For more info visit:

https://www.thegoodcards.com